The Identity Brand Audit

Is your brand telling the truth about who you are now?

A full review of your brand across every place it lives, read through the lens of a Doctor of Psychology. You receive the findings, the direction, and the plan. I do the deep work alone. You get the clarity.

$1,497 Findings document · 45 minute strategy session

Begin Your Application See what's included

Sound Familiar

You built something real. It just doesn't fully sound like you yet.

Maybe your brand grew in pieces. A website from one season, a bio from another, offers written in different voices for different versions of you. Or maybe you built it fast to get moving, and it shows. Either way, the pieces made sense on their own. Together, they're telling a story that isn't quite yours.

You can feel it. The quiet drag of showing up as a version of you that's slightly off. Leads who arrive a little confused about what you actually do. Content that performs but doesn't quite connect.

You're not failing. You're misaligned. There's a difference, and it matters.

Misalignment is quiet. It never crashes your business. It just costs you a little every day.

The most expensive move you can make is building your next thing on the wrong foundation.

A new website. A designer. A launch. A bigger offer. Before you invest in any of it, the audit shows you exactly what to fix, in what order, and what to leave alone. That's what $1,497 buys: certainty before the bigger spend.

The Audit

One brand, read as one story

Most brand audits check the surface. Are the colors consistent, are the fonts matching, is the bio current. Useful, but it misses the real question.

I read your entire presence as one connected story and find where the story breaks. Where your messaging says one thing and your offers say another. Where your visuals don't match who you are today. Where the strongest parts of who you are never made it onto the page. Identity first, strategy follows.

The audit covers your website, up to three social platforms, your bio and messaging, and your current offers, all reviewed as one whole.

What You Receive

Two deliverables. Yours to keep.

01

The Findings Document

The full written audit, organized around three questions: what is misaligned, what is missing, and what to dial in. Specific enough to hand to a designer or copywriter. Clear enough to execute yourself.
02

The Strategy Session

45 minutes together, live. We walk through the findings, answer what comes up, and turn it all into a clear path forward.

Delivered within ten business days of your reserved start date.

How It Works

Simple, focused, thorough

Step One

Complete the application

The application is the first part of the audit itself. It hands me your full presence and the context behind it. About ten minutes.

Step Two

Reserve your audit

Reserve your spot below the application. I personally review every submission and reach out within 48 hours to confirm your start date.

Step Three

Receive the audit

I do the deep work alone, the way it deserves to be done. Within ten business days you have the findings document and our strategy session.

Who This Is For

Built for the founder in motion, ready to align.

This audit fits two kinds of founders. The first is established and has outgrown the brand they started with: the website, the bio, and the offers still describe a past season. The second is earlier but already in motion, with a real brand built online. A live site, real socials, an offer people can buy, even if it all came together fast. If either sounds like you, this was made for you.

The one requirement is that there's something live to audit. If your brand is still an idea, with nothing live yet, start inside the Identity Brand Studio instead. It's free, and it will meet you exactly where you are. brandstudio.drjohnna.co

Your Auditor

Brands are made of psychology. I read both.

I'm Dr. Johnna Richardson, Business Strategist and AI Consultant with a doctorate in psychology and 25 years of building businesses of my own. I've spent my career studying the gap between who people are and how they present, first as a psychology professor, now in the brands of the founders I work with.

The audit is that lens applied to every place your brand lives. Not a checklist. A diagnosis, and a way forward.

The Investment

$1,497

Full brand review · Findings document · 45 minute strategy session · Delivered within ten business days

You're not paying for a review. You're paying to know exactly what to fix, in what order, before you spend another dollar building.

Begin Your Application

The Application

Begin here

The application is the first part of the audit. The more honest your answers, the more useful the findings. About ten minutes. No wrong answers, only revealing ones.

The Basics Full name * Business or brand name * Best email * Website or primary brand link Where you show up in person Events, speaking, retreats, local community, in-person clients, etc. Where you show up online Instagram, LinkedIn, podcast, YouTube, website, etc. One link per line is fine. How long in business? Tech and software platforms that keep your business running CRM, marketing tools, AI automations, content creation, social media management, analytics, etc.

Reserve Your Audit

Ready to see clearly?

Once your application is in, reserve your audit below. I personally review every application and reach out within 48 hours to confirm your start date and schedule your strategy session.